New Customer-Facing Systems Extend the Reach of Small, Midsize Businesses

Small businesses play a vital role in the economy and are often the leading innovators in new products and services. According to the U.S. Census Bureau, organizations with fewer than 500 workers account for over 99% of businesses, and companies with fewer than 20 workers make up nearly 90%.

But small business doesn’t always mean simple business. Like larger companies, small and midsize businesses (SMBs) need to reach new markets, develop new products, satisfy customers, and control costs. The main difference is that SMBs need to do these things with fewer resources.

In recent years, however, software vendors have announced new products to address the challenges facing small businesses. This post outlines two of them.

Read the rest of this post by Strativa consultant Dee Long: New Customer-Facing Systems Extend the Reach of Small, Midsize Businesses