Since the turn of the century, there has been an ongoing ERP
consolidation trend, with Oracle, Infor, Epicor, and others buying up
smaller ERP providers. During this same period, newer ERP vendors have
risen up to challenge the incumbents. Nearly all of the new entrants are
cloud ERP systems.
One of the most interesting of these is Seattle-area-based Acumatica,
founded in 2008—just yesterday in “ERP years.” Like many other ERP
startups, it initially focused on services businesses but soon added
distribution and CRM functionality to its horizontal capabilities. Its
go-to-market strategy is 100% through value-added resellers (VARs), who
can add their own industry-specific software on top of Acumatica. Its
VAR strategy, in this respect, is similar to that of Microsoft Dynamics
and Sage. In fact, many of the new VARs in Acumatica’s channel program
have come from the Microsoft and Sage ecosystems.
Acumatica’s
partner and customer conference in January gave us an opportunity to
update our view of this emerging cloud ERP provider. We find that
Acumatica is interesting because of three characteristics that are
somewhat novel in the ERP world.
Continue reading on the Strativa blog: Three Things to Like about Acumatica