- A purpose to believe in. "Employees will alter their mind-sets only if they see the point of the change and agree with it—at least enough to give it a try."
- Reinforcement systems. "The surrounding structures (reward and recognition systems, for example) must be in tune with the new behavior."
- Training in skills required for change. "Many change programs make the error of exhorting employees to behave differently without teaching them how to adapt general instructions to their individual situation."
- Consistent role models. "Employees must see people they respect actively modeling the change."
The article is on the McKinsey Quarterly web site.
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