Big Changes at Microsoft Dynamics

In a letter to Microsoft employees today, CEO Satya Nadella announced a major restructuring of its business, including what is essentially a disbanding of Microsoft Business Solutions (MBS), the group responsible for Microsoft Dynamics.

• Dynamics product development teams will now report up into the new Cloud and Enterprise unit (see above)
• Dynamics sales and partner relationship organizations will now report to Kevin Turner, Microsoft’s Chief Operating Officer
• Dynamics marketing functions will now be handled directly by Microsoft’s CMO, Chris Capossela, and his team.

Now, some observers and some competitors will be tempted to say that Microsoft is abandoning its Dynamics products. But, in our view, it would be more accurate to say that the Dynamics products are becoming a more integral part of Microsoft’s overall portfolio. There are three arguments in favor of this positive view of Dynamics.

Read the full post on the Strativa blog:  Microsoft Unbundles Its Dynamics Business Unit