Thursday, June 13, 2002

Mid-market may be sweet for CRM ASPs

A recent survey shows that mid-market firms will be a growth market for CRM applications, with only 20 percent of such companies having implemented some sort of CRM system so far. However, this market may be more open to an application service provider (ASP) delivery model than the large company segment has been. On average, 30 percent of the survey indicated they would consider an ASP application.

As the mid-market increases adoption of CRM, pure play ASP solutions such as and may gain an advantage, especially if they can accommodate integration with enterprise systems by means of emerging web services standards.