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Tuesday, July 23, 2002
Will web services kill packaged CRM applications? Emerging web services standards may hold the key to providing integration between CRM point solutions and legacy applications. Or, at least that is the thrust of this article in CRMDaily. No doubt, integration with legacy systems is a key success factor for CRM. But I don't quite see how Web services as an integration solution spells the death of packaged CRM suites. If anything, web services would seem to offer a way for the Seibels of the world to offer individual pieces of functionality as components, lowering the cost of entry and helping them win more smaller deals.
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