Wednesday, December 03, 2008

Epicor's publicity stunt

Over the past few months, Epicor has fought off a hostile takeover bid, announced disappointing results, seen its stock price cut in half, and conducted employee layoffs.

So, what does Epicor do? Spend scarce funds to launch an elaborate fake website for a fake musical, "In the Key of ERP," based on a fake book by a fake author.

Suggestion for Epicor: do a survey of your customers, employees, and shareholders and ask them where they think you should be spending your money these days.

Related posts
Fresh round of layoffs at Epicor
Epicor facing unfriendly takeover bid
More layoffs at Epicor
Epicor in transition: revenue up, profits down
More on Epicor's management changes
Layoffs coming at Epicor?

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