George Colony, CEO of
Forrester Research, has been on a one-man campaign to change the use of the term "information technology (IT)" to "business technology (BT)." I first heard Colony talk along this line earlier this year at Forrester's conference in Las Vegas. At the time, I didn't pay much attention, thinking that it was just another attempt by a consultant to give a new name to something old.
DP, EDP, MIS, ITThis time, however, I find myself more open to the idea. What we call the IT function today has already gone through a number of name changes, from data processing (DP) in the 1950s and 60s to electronic data processing (EDP) 70's, to MIS in the 1980s, to IT in the 1990s.
I'll date myself and admit that I'm old enough to remember each one of these acronym changes. Each reflected a change in thinking about our profession. DP was all about data--whether in the form of punched tape, cards, or mag tape. The transition to EDP reflected the shift from mechanical data (cards, paper tape, etc.) to electronic data. The rise of the acronym MIS reflected the view that our job was not just about data, but about information--and especially management information, information used to manage the business, including early forms of decision support and planning systems, such as MRP. Eventually, the acronym MIS fell out of use in favor of IS or IT, reflecting the realization that the information we managed was not just management information but all sorts of information.
But what all of these acronyms have in common is that they are centered on "data" or "information." Colony's point is that the job of IT today is not just about managing information. It is about supporting the business in all aspects--from managing information, to facilitating communication, to automating business processes, to enabling collaboration. It even involves digital communication with things, such as equipment, inventory items, and vehicles that are electronically enabled through technologies such as RFID.
Therefore, it is getting harder and harder to separate the business from the technology. In the late 1990s, the term "e-business" was popular, denoting a new way to do business--electronically. Today, though, no one really talks about e-business. It's just business.
I'm mixing Colony's thoughts here with my own. But putting it all together, it's clear that "IT" is no longer sufficient to describe what we expect from IT. A better term is Business Technology (BT), denoting simply the application of technology in business.
From CIO to CBTIf IT is now BT, then it follows that the Chief Information Officer (CIO) must be something new. Colony proposes Chief Business Technologist (CBT). A bit of a tongue-twister--I might suggest Chief Business Technology Officer (CBTO). Either way, the point is that this C-level officer of the organization is responsible for more than managing the information of the organization, and more than even the technology. He or she is responsible for ensuring that the technology is actually used to the benefit of the business and that the business is enabled by technology.
Interestingly, Colony made one point that I fully agree with and seldom have heard from others. He said that the CBT probably needs to come from a technology background, not a business background. The technology is too important to not have someone at the head of BT without a background in technology. Of course, the BT needs to be fully immersed in the business as well. But it is easier for one with a technology background to become immersed in the business than for one with a business background to become adequately immersed in technology.
Some companies, frustrated by the lack of business acumen in their IT groups, have transferred someone from the lines of business to the CIO position, hoping to bridge the communication gap that too often exists between IT and the business. But such a strategy only moves the communication gap, to a gap between the CIO and the IT organization. A better strategy is to develop today's CIOs to be truly CBTs or CBTOs, with knowledge and experience in both technology and business, responsible for ensuring the success of both.
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